Business is all about acquiring customers and keeping customers. With that, let’s look at two ways you can boost your overall sales in no time!
Keeping Customers Happy:
When you keep your customers happy, you will always have customers coming back purchasing your products and patronizing your services. Your sales and profits will then stay in the black, so to speak, especially when your satisfied present customers bring in new customers, thanks to their role as champions of your business.
Set Clear Expectations
Keep in mind that there is a crucial difference between customer service – what you, the seller or supplier, provide to your customers – and customer satisfaction – what the customer perceives about your business regardless of the level of customer service provided. The key in combining these two customer-related aspects of running a business lies in two actions, namely:
- Developing mutually satisfying relationships with your customer.
- Meeting your customer’s expectations.
In this regard, you must set clear expectations regarding your processes in selling your products and services to your customers to preclude them from defining their own expectations. Always remember that your customers will hold you to your commitments so be clear about what you promise to deliver, when you promise to deliver it, and what the consequences are in case of non-compliance on your part.
A valuable resource for more on meeting customer expectations that I recently came across can be found here.
Generating More Sales:
Sales are the lifeblood of a profitable business – the higher the sales, the higher the amount of cash inflow and, hence, the higher the profits can be. Indeed, boosting sales is one of the most crucial aspects of running a successful business! Here is a tip to help you achieve such a result:
Sell to Your Existing Customers
Keep in mind that it is easier to sell to an existing customer than it is to convince a new customer to buy the product or to patronize the service mainly because the former already trusts your business – and we know about the importance of trust in the marketplace. Increasing sales by selling to existing customers can involve the following techniques:
- Bundling products for a special price.
- Offering inside information about sales, discounts and promos via email and via your on-the-ground sales staff.
- Offering customer rewards.
- Giving free samples of new products and services.
- Providing regular customers with differentiated services that leave little doubt about their status as valued clients.
If you are a person that has a thirst for knowledge and a desire to get better, a parting piece of advice is to always be learning. There are some fantastic resources available online from any country that you are residing in. For my Australian visitors, be sure to visit www.AustralianBusinessHub.com.au for a regular fix of business-building advice.
Here’s to a profitable business.